Gatsby is a household name in the hairstyling world and has a rather meaningful origin. After Hikoji Nishimura, the then president of Mandom Corp. (Gatsby’s parent manufacturer), read The Great Gatsby, by F. Scott Fitzgerald, he was taken by Jay Gatsby’s story and life. Nishimura created Gatsby in 1978 to “support men around the world to achieve their aspirations” just as Fitzgerald’s protagonist did, starting with their hair.
And there’s a reason why Gatsby remains a top choice for professional stylists and everyday users ever since. Every hair wax in this line was developed in collaboration with the top Japanese hairstylists in 2006 and formulated for maximum ease and comfort. The moving rubber series was created for efficiency and inclusivity, so that every specific hairstyle and feel has a wax that works best to achieve it.
What does moving rubber mean?
These hair waxes were designed down to a science. Each contains a polymer component that allows for maximum hold, that is still malleable and workable once applying. So even after your hair is set in place, you can always reshape and style it hours later. Your hair will stay just as you left it until you style it again, like a “moving rubber” texture. The soft finish of the wax itself also allows for it to blend easily and evenly throughout hair, without clumping hairs together. A smoothing polymer is is also put into the formula so your hair doesn’t feel sticky or heavy. And to top it all off, all of these hair waxes smell like light crisp apples- refreshing and not at all perfumy like hair sprays.
Here's a description for each of the waxes we carry!:
Air Rise (Green) - Shuichi Kakuta from Akros Salon
For a natural, tousled look, Air Rise holds hair in place enhancing the look of hair’s volume and leaving a light bounce or spring to your hair. Perfect for those who want an effortless look, with the same amount of light effort and time spent to achieve it! Even with such a resilient hold, hair never looks stiff or overly sculpted. Recommended for all hair types and lengths.
Cool Wet (Blue) - Naoyasu Toba from Velo Salon
For a more slick, put together look, Cool Wet is perfect for controlling even the most untamable hair, and without the stickiness or greasiness of a gel or oil. Cool Wet leaves behind a neat glossy finish, so you’re looking as fresh as you did when you first applied and styled, hours later. This wax works on any length of hair, but works great on longer hair.
Spiky Edge (Pink) - Takako Kato from Roots Salon
True to its name, Spiky Edge has the most holding power out of Gatsby’s Moving Rubber series, so your hair stays styled as you move and work throughout even the most eventful of days. Whether you want to keep your hair spiked or you want to hold a nice curl, this wax does the job of keeping it in place. Spiky Edge works best on shorter hair, and virtually keeps hair immovable until you style it again.
Wild Shake (Purple) - Kazuyuki Fujishiro from Guzzle Salon
This wax comes in second in setting power after Spiky Edge, as it produces a better a texture that looks, feels, and is more pliable. While Spiky Edge is more for standing hair, wild shake produces a sharply, blown-out look. It applies very smoothly adding a natural gloss to your hair and creating a three-dimensional look. This wax is suitable for all hair types, but works best on short/medium hair.
There are actually three more hair waxes in this line called Multiform, Loose Shuffle, and Grunge Mat that you can also check out!