One of the many things Japan is known for is its subcultural fashion. The distinctive looks are easily spotted when walking through the streets of Harajuku or Shibuya. Many looks fall in the realm of either very ostentatious and colorful (think gyaru and lolita fashion) while others can be perceived as more gothic. We wanted to slowly immerse our readers into the world of Japanese subcultures by first covering a more subdued lesser-known trend called mori kei.
Mori translates to forest, so being a mori girl or boy means wearing lots of earthy tones and layering clothes to give off a vintage-inspired feel; some recognizable facets of mori kei are the integration of lace and flowers. While some prefer to dress like whimsical fairy-like creatures, others opt for more practical looks. When styling the mori girl, we paired cozy earth-toned pieces and added elements of playfulness with the addition of round-framed glasses and a flower going through braided hair.
Because make-up revolves around attaining a natural, flushed look reminiscent of the effects of spending some time soaking up the sun's rays, both men and women use cosmetics to enhance the mori image. We tested the mori kei look using Japanese products, and below is the result.
After prepping the skin with sunscreen, we brushed C-tive Cheek Color #5 under the waterline and on the cheekbones. Next, we added a subtle golden hue on the eyelids with Kate Forming Edge Eyeshadow in Brown 3. For fuller brows, we used the New Born Eyebrow Pencil in Royal Brown and brushed the brows in an upwards motion. Finally, we finished with the Dup Mascara Volume Extension in Black for a doe-eyed look.
As we approach the middle of spring when nature is in full bloom, it's the perfect time to take inspiration from the mori girl's wardrobe and make-up.