Aren’t swollen and puffy eyes the worst look to wake up to?
There are so many makeup products, from foundations and concealers to hide under-eye puffiness away, and remedies and spot creams to prevent them from appearing at all. But in many Asian countries, such as Japan and South Korea, women don’t combat this under-eye swelling but try to accentuate it!
Called namida-bukuro in Japanese, they’re also called “smiling eyes” because a puffy under-eye gives off a natural curve in your eye shape, as if you were smiling! You might think this trend sounds wacky, but namida-bukuro can look quite cute—look at the step by step example above.
While we often associate eye bags with sagging and darkened-reddish skin, puffy eyes are actually quite different from this. This desired under-eye is plump, and with a little bit of white eye-shadow or a highlighter, this can make the eyes look bigger and more awake. Celebrities who try out this puffy-eye look are often complimented to have a younger, sweeter, and cuter appearance, which is also why Koreans call this aeygo-sal (aegyo meaning cute in relation to a baby). A puffy under-eye also adds dimension to the eye area, creating a more hollowed-out eye socket. This seems like a strange, and even negative feature to possess, but is desired amongst many East Asian women, who believe they possess more flatter and smoothed out faces. Some people even use injections or have cosmetic surgery to attain this youthful look.
This puffy-eye trend is just one of the many examples where Asian beauty is at odds with American and European beauty. Some trends that are unheard of in one culture can be hugely popular and desired in another! So, what do you think about this popular trend? Do you think it gives off a sweeter look as it claims?